CLIENT : DOW WATER & PROCESS
VIDEO / CHALLENGE : Dow Water & Process Solutions was preparing to introduce its new WAVE (Water Application Value Engine) design software at the Aquatech Amsterdam conference, the industry’s preeminent show. They planned to demo the software at their booth, but needed something to get passersby to stop.
VIDEO IDEA : We created an animated explainer video that uses vivid color, simple graphics and elements from the WAVE interface to demonstrate the robust functionality of the tool in a simple, memorable way.
BONUS : A companion print campaign laid the groundwork, generating interest in the product before the show.
INTEGRAFLUX - CHALLENGE : Dow launched these water microfiltration replacement modules at Aquatech to enhance filtration efficiencies and productivity in existing networks. These systems are relied upon in underdeveloped areas where new ideas are slow to be adopted.
IDEA : Using the familiar module shape instilled confidence in the product’s compatibility and served as a starting point for discussing various product superlatives.